Leading multi-specialty telehealth platform providing access to personalized treatments

Data Journalism

Launched and managed a full-scale data journalism and content syndication program, creating newsworthy articles that earned 15M+ pageviews via third-party publishers and 150K+ high-quality backlinks to the Hims and Hers websites. This program resulted in the first increases in domain authority on both sites in over a year, elevating authority and SEO value for all pages across the websites in search. I pitched, briefed and edited all of the blogs in the News vertical on Hims and Hers blogs, featured below.

The Hers Podcast With Dr. Jessica Shepherd

Launched The Hers Podcast, a thought leadership video podcast hosted by Hers Chief Medical Officer Dr. Jessica Shepherd. Concepted episodes based on topics with high search volume and sourced guests with followings of 1M+. Launched the podcast on YouTube, Spotify, and Apple Podcasts.

Video Strategy & Copywriting

Created video strategy for both the Hims and Hers YouTube channels, increasing organic views by 8X and 70X respectively and growing subscribers by 17X and 2.5X respectively. Led strategy on viral videos for the Hims YouTube channel, which earned millions of views. Wrote titles, description copy and optimized videos for SEO.